They are slowly killing us": Zerodha founder Nithin Kamath on Sugar content and adulteration.


In today's fast-paced world, convenience often trumps nutrition, leading many to consume processed foods high in sugar and adulterated with harmful substances. These hidden dangers in our diet pose significant health risks that are often overlooked.

The Hidden Sugar Trap

Sugar is a common ingredient in many processed foods, often added in amounts far exceeding healthy levels. This 'ridiculous' sugar content, as described by Nithin Kamath, the founder of Zerodha, highlights the excessive amounts found in everyday products. According to the World Health Organization (WHO), the recommended daily intake of sugar is less than 10% of total energy intake. Yet, a single can of soda can contain up to 40 grams of sugar, surpassing the daily limit in just one serving.

Excessive sugar consumption is linked to numerous health issues, including obesity, diabetes, heart disease, and tooth decay. Despite these known risks, food manufacturers continue to use high amounts of sugar to enhance flavour and preserve shelf life. This practice not only endangers public health but also creates a cycle of addiction, as sugary foods can trigger cravings for more.

Adulteration: A Silent Threat

Adulteration, the practice of adding inferior or harmful substances to food, is another significant concern. Common adulterants like synthetic dyes, preservatives, and toxic chemicals often find their way into everyday food items. These substances can have severe health implications, ranging from allergic reactions to long-term chronic diseases.

For instance, adulterated milk might contain harmful chemicals like formaldehyde or urea, while fruits and vegetables can be coated with hazardous pesticides. The Food Safety and Standards Authority of India (FSSAI) regularly reports cases of food adulteration, underscoring the urgent nature of this issue. Consumers are often unaware of these hidden dangers, trusting that the products they purchase are safe for consumption.

The Need for Greater Transparency and Regulation

Nithin Kamath emphasizes the importance of consumer awareness and the role of regulatory bodies in ensuring food safety. He recently tweeted, "The ridiculous sugar content and adulteration in food today are alarming. Greater transparency and stricter regulations are needed to protect public health."

Enhanced labelling practices, stringent quality checks, and harsher penalties for adulteration can help mitigate these risks. Consumers also have a part to play by demanding higher standards and being vigilant about the products they buy. Choosing organic and locally sourced foods, reading labels carefully, and reducing the intake of processed foods can contribute to a healthier diet and lower exposure to harmful substances.

The Rise of Health-Conscious Entrepreneurs

In response to these alarming trends, a new wave of health-conscious entrepreneurs is emerging, dedicated to offering cleaner, less sugary, and healthier food options. These innovators are challenging the status quo by prioritizing nutrition and transparency in their products. By reducing or eliminating added sugars and avoiding harmful additives, these companies are providing consumers with alternatives that do not compromise on taste or health.

These entrepreneurial efforts are not just about creating healthier products; they are also about educating consumers and promoting a culture of mindful eating. By raising awareness about the dangers of high sugar content and adulteration, these brands are empowering people to make informed dietary choices. This movement towards healthier eating habits has the potential to significantly reduce the prevalence of diet-related health issues and set a new standard for the food industry.


The 'ridiculous' sugar content and widespread adulteration in food are pressing issues that require immediate attention. By advocating for greater transparency, stricter regulations, and increased consumer awareness, we can work towards a safer and healthier food environment.

As we steer the complexities of modern food production, it is essential to remain informed and proactive. By making conscious choices and supporting initiatives that promote food safety, we can protect our health and well-being for the future.